Tag: Joe Pine

  • How Will You Transform Your Clients?

    Your clients don’t want your service offering. They want your service to be commoditized. They want it delivered as quickly and cheaply as possible. Why? So they can spend their limited time and money on experiences that engage them personally and emotionally. (They actually want more than that, which you’ll see in a minute). If […]

    Read more: How Will You Transform Your Clients?