Only Coach the Coachable

I’m a third of the way through reading the Trillion Dollar Coach. At the end of chapter three, the authors summarize Bill Campbell’s coaching style:

He started by building trust, which only deepened over time. He was highly selective in choosing his coachees; he would only coach the coachable, the humble, hungry lifelong learners. He listened intently, without distraction. He usually didn’t tell you what to do; rather, he shared stories and let you draw conclusions. He gave, and demanded, complete candor. And he was an evangelist for courage, by showing inordinate confidence and setting aspirations high.

This is a great summary of the book so far and the recipe for being a great coach. But the one line that stood out the most to me was: “he would only coach the coachable, the humble, hungry lifelong learners.” It’s really tough to coach someone who doesn’t want to be coached, even (especially) if they need it.

In order for coaching to succeed, the “want to” of the coachee is more important than the “have to.”

You are the creative

I just finished reading Crushing It! by Gary V. I have pages of notes from reading it, but one that stood out to me was this big change in the 11 years since he published Crush It!:

In 2009, I devoted only three lines to the idea that “you can even make the learning process part of your content.” It was an aside, a possible solution if you were young or still building cred. Since then I’ve come to realize that, actually, the learning process should be your content.

He goes on to write that, as you are building your personal brand:

you don’t just have the ability to generate unique pieces of creative—you are the unique piece of creative. Don’t worry about getting people’s attention by plotting a poetic YouTube video or writing four drafts of a snappy Facebook status post. Instead, use every platform available to document your actual life and speak your truth. Let people learn who you are, then let them watch you develop into who you want to become.

In order to be interesting, you don’t need to be wildly creative, because you are the creative. This definitely rings true in my life. My content is the best when I’m learning something for the first time. When I’m bringing others along on my learning process.

Follow the advice of Gary V. Don’t just be creative. Be the creative.