Read more: How Will You Transform Your Clients?
Your clients don’t want your service offering. They want your service to be commoditized. They want it delivered as quickly and cheaply as possible. Why? So they can spend their limited time and money on experiences that engage them personally and emotionally. (They actually want more than that, which you’ll see in a minute). If […]
Read more: How to Transform Your Clients
I had the pleasure of hosting Joe Pine, author of The Experience Economy, on a quarterly webinar for clients of FiveFour. Joe talked about the next level of economic offering above experiences: transformations. What customers want is not our products and services, or even our experiences. What they really want is for us to use […]