I just finished reading Crushing It! by Gary V. I have pages of notes from reading it, but one that stood out to me was this big change in the 11 years since he published Crush It!:

In 2009, I devoted only three lines to the idea that “you can even make the learning process part of your content.” It was an aside, a possible solution if you were young or still building cred. Since then I’ve come to realize that, actually, the learning process should be your content.

He goes on to write that, as you are building your personal brand:

you don’t just have the ability to generate unique pieces of creative—you are the unique piece of creative. Don’t worry about getting people’s attention by plotting a poetic YouTube video or writing four drafts of a snappy Facebook status post. Instead, use every platform available to document your actual life and speak your truth. Let people learn who you are, then let them watch you develop into who you want to become.

In order to be interesting, you don’t need to be wildly creative, because you are the creative. This definitely rings true in my life. My content is the best when I’m learning something for the first time. When I’m bringing others along on my learning process.

Follow the advice of Gary V. Don’t just be creative. Be the creative.

Tweet