I recently read Simon Sinek’s latest book, The Infinite Game. It has a lot that can be applied to the current situation we’re in with COVID-19. One I’ve been thinking about the past week is the need to build companies for resiliency rather than stability.

And it’s how companies perform in times of crisis that determines the difference. Here’s how Sinek puts it:

An infinite-minded leader does not simply want to build a company that can weather change but one that can be transformed by it. They want to build a company that embraces surprises and adapts with them. Resilient companies may come out the other end of upheaval entirely different than they were when they went in (and are often grateful for the transformation.

Sinek said something similar in a virtual meeting with his team that he posted on his YouTube channel:

Leaders who are building companies for stability are simply waiting for the current crisis to pass so they can go back to doing the exact same thing as before. But crises always leave their mark and leave the world in a different place. Resilient companies understand this and are – right now – planning for what they’ll do differently in a different world.