In his book Visioneering, Andy Stanley identified four components of a compelling vision. Before you go public and start casting your vision, you must be able to articulate these four things:
- The problem. Your vision isn’t a problem, but it always addresses a problem (see #2). Without this villain in the story, as Donald Miller puts it, no one is going to find your vision compelling.
- The solution. Just identifying a problem doesn’t get anyone excited. They can see problems every day on the news. Your vision is the solution to the problem you identified. It’s a picture of the future with that problem solved.
- The reason something must be done. Just because something can be done, doesn’t necessarily mean it should be done. A vision calls people to change something and change is scary. Casting a compelling vision must convince people to act now for a better future.
- The reason something must be done now. There are lots of demands on our lives. Why should I help attack your vision right now? Does it rank higher than my other priorities? If I do nothing, will time or someone else solve it? A compelling vision calls people to action now.
What vision are you building? Does it address these four questions from Stanley? If not, you may need to keep working on it.