In his book Visioneering, Andy Stanley identified four components of a compelling vision. Before you go public and start casting your vision, you must be able to articulate these four things:
- The problem. Your vision isn’t a problem, but it always addresses a problem (see #2). Without this villain in the story, as Donald Miller puts it, no one is going to find your vision compelling.
- The solution. Just identifying a problem doesn’t get anyone excited. They can see problems every day on the news. Your vision is the solution to the problem you identified. It’s a picture of the future with that problem solved.
- The reason something must be done. Just because something can be done, doesn’t necessarily mean it should be done. A vision calls people to change something and change is scary. Casting a compelling vision must convince people to act now for a better future.
- The reason something must be done now. There are lots of demands on our lives. Why should I help attack your vision right now? Does it rank higher than my other priorities? If I do nothing, will time or someone else solve it? A compelling vision calls people to action now.
What vision are you building? Does it address these four questions from Stanley? If not, you may need to keep working on it.
One response to “The 4 Components of a Compelling Vision”
[…] I read The Vision-Driven Leader by Michael Hyatt, which would be a great book for someone looking to establish an organizational vision for the first time. Also read Visioneering by Andy Stanley, which I blogged about here. […]