The 4 Components of a Compelling Vision

In his book Visioneering, Andy Stanley identified four components of a compelling vision. Before you go public and start casting your vision, you must be able to articulate these four things:

  1. The problem. Your vision isn’t a problem, but it always addresses a problem (see #2). Without this villain in the story, as Donald Miller puts it, no one is going to find your vision compelling.
  2. The solution. Just identifying a problem doesn’t get anyone excited. They can see problems every day on the news. Your vision is the solution to the problem you identified. It’s a picture of the future with that problem solved.
  3. The reason something must be done. Just because something can be done, doesn’t necessarily mean it should be done. A vision calls people to change something and change is scary. Casting a compelling vision must convince people to act now for a better future.
  4. The reason something must be done now. There are lots of demands on our lives. Why should I help attack your vision right now? Does it rank higher than my other priorities? If I do nothing, will time or someone else solve it? A compelling vision calls people to action now.

What vision are you building? Does it address these four questions from Stanley? If not, you may need to keep working on it.

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