That was the question asked by the leadership team of one of my clients this week as we were discussing their vision.

They just had the best year in the company’s 30-year history, but they’re hungry for more. Why? Because they have a big vision that hasn’t yet been fully realized.

But they’re not sure if their current vision statement accurately communicates that big vision. They’re not sure if it’s recruiting anyone to their cause.

And that, after all, is the purpose of a vision statement. Because the only vision that doesn’t require the help of others to achieve it is a small one.

A good vision statement must memorable and motivational if its going to serve its function as a memory-enhancing device that points to your broader vision.

That’s why their question was such a good one. That’s exactly the question that you should ask about your vision statement. But then, be careful how you answer. You might be tempted to go with your gut instinct (I think it connects), or personal preference (It means something to me!), but this is too important to leave to either method. You must ask the right questions of the right people to know if it connects.

Only then will you know for certain whether you need to craft something more memorable and motivational to point to your vision.

Why spend all of this time on vision statements? On defining the culture of your business? You already have monthly revenue targets…quarterly rocks…wildly important goals. Why not just focus on those? I talk about that – and why defining the culture is the first step in my 4D Transformation Method in this video:

Does your vision mean anything to anyone else? Are you living it? Instead of guessing, would you like to assess the culture of your business? Just take our assessment and then book a free strategy session with me. It’s the first step to get your business growing from the inside out.