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From Broadcast to Business: Preserving Memories in the Digital Age
Read more: From Broadcast to Business: Preserving Memories in the Digital AgeThere’s something fascinating about niche businesses. Not because they’re flashy.Not because they scale overnight.And not because they’re chasing trends. The businesses that stick with me are the ones solving deeply human problems — often problems most people don’t even realize exist until it’s personal. That’s exactly what I found in my conversation with Stephanie Csornok,…
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The Starbucks Turnaround Has a Simple Secret: Protect the Human Moment
Read more: The Starbucks Turnaround Has a Simple Secret: Protect the Human MomentWhile so many companies are automating their way to efficiency, Starbucks just spent $500 million to put more humans in their stores, and it’s working. In a video a from a year ago, I talked about how Starbucks’ wildly popular app was quietly killing the company. Howard Schultz called it the “biggest Achilles heel.” It wasn’t because the technology was bad, but because it severed the connection between…
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Don’t be a hero when talking to customers
Read more: Don’t be a hero when talking to customersMost businesses make one big mistake in their communications: They cast themselves as the hero of the story. They talk about their awards. Credentials. Logos they’ve worked with. Product features. All focused on them. But customers aren’t looking for another hero. They are focused on their own journey. That’s been a good reminder recently as…
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How to know if your marketing sucks
Read more: How to know if your marketing sucksIf you don’t know your ideal client – intimately know them – then I can tell you this: your marketing sucks. Your marketing should reflect the language of your ideal customer. They see it and think, “Wow! They help people like me.” But the best marketing speaks to who your ideal client wants to BECOME.…
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Do you want to be a Supercommunicator? The secret to better conversations is…connection.
Read more: Do you want to be a Supercommunicator? The secret to better conversations is…connection.Who doesn’t want to be a better communicator? There are countless studies showing that the ability to communicate is a key skill in business. Employees are asking for better communication. Employers are looking for the ability to communicate in their hires. But communication is one of those words that is so broad that we’ve actually…
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You can’t know everything
Read more: You can’t know everythingIn a meeting with one of my clients, a member of the leadership team mentioned that she was surprised when a member of the team she manages asked about a new development in another area of the business and this leader didn’t know about it. The implication was that there was a communication breakdown at…
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Coherence
Read more: CoherenceRick was kind enough to send me a copy of his excellent book, Coherence, at a time that we were exploring a partnership. Coherence is such a rich way to think about marketing and Rick employs the word masterfully. In a world of so much formulaic communication, Rick issues a clarion call to the truth…
